IGA Hometown Fresh!

IGA Market Fresh

IGA  – Hometown Fresh!:

One of three campaigns to position the IGA Market Fresh stores further as Hometown Proud, Hometown Fresh was created as a promise to offer the freshest, local and in-season products to the consumer.  Danglers, panel signs, stickers, and a theatre sign were used to support the messaging. Kobalt created this trio of campaigns concept to finish.