BRANDING
Livin’ Local


Livin' Local campaign

Livin’ Local – “Upscale” Campaign:

Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local.  An ongoing, growing campaign program ensures adaptability and relevance.  The branding developed for this is one of two executional creative directions within the same program, targeted for “upscale” retailer formats to build brand loyalty and sustainability locally through community-driven awareness.