BRANDING
Ready Chef Go!


Ready Chef Go

 

Ready Chef Go!

Developed to highlight easy prepared entrees, the name Ready Chef Go was conceived and put into use by the Kobalt team.  With this identity a fast moving chef was developed for use as the brand’s logomark.  Incorporated at store level, the graphic logo and prepared foods made for a winning combination with the consumers.  This program was also recognized by the Creative Choice Awards as runner up in merchandising.