Branding


  Ray’s Food Place – ROP newspaper advertising: One of our design concepts during a creative review involved the development of copywriting and a more stylized design to help “sell the flavor” for ad features.  This concept was adopted for some of their more specialty ROP...

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  Ready Chef Go! Developed to highlight easy prepared entrees, the name Ready Chef Go was conceived and put into use by the Kobalt team.  With this identity a fast moving chef was developed for use as the brand’s logomark.  Incorporated at store level, the graphic logo and prepared foods made for a winning combination with the consumers.  This program was also recognized by the Creative Choice Awards as runner up in...

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Unified Grocers – Signature Angus Beef: The Signature identity was developed to be used as the parent brand for a multi-tiered beef program. Identities and POS materials were created for the Signature Angus Beef and Signature Choice Angus Beef using bold color palettes, easy to read typography, and styled beef photography. Included in the POS materials were danglers, sign toppers, posters, hat design, rail strips, labels and case...

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  Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide: Working cooperatively with another Portland agency, Kobalt developed this comprehensive 28-page brand book as a resource guide, including 15 package and apparel designs with supplementary style guide protocols.  International distribution of this brand book to third-party vendors ensures that package and manufacturing developers have the creative...

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Banfield Pet Hospitals – Brand Identity: For over a decade we helped Banfield grow into the world’s largest veterinary practice.  In addition to creating their identity system, we also developed a large, 82-page brand book.  A resource used as both an educational tool for Banfield’s 6,000+ employees, and a design reference for their 700+ individual hospitals on small, locally produced communication...

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  Ray’s Food Place – ROP newspaper advertising: One of our design concepts during a creative review involved the development of copywriting and a more stylized design to help “sell the flavor” for ad features.  This concept was adopted for some of their more specialty ROP...

Read More

  Ready Chef Go! Developed to highlight easy prepared entrees, the name Ready Chef Go was conceived and put into use by the Kobalt team.  With this identity a fast moving chef was developed for use as the brand’s logomark.  Incorporated at store level, the graphic logo and prepared foods made for a winning combination with the consumers.  This program was also recognized by the Creative Choice Awards as runner up in...

Read More

Unified Grocers – Signature Angus Beef: The Signature identity was developed to be used as the parent brand for a multi-tiered beef program. Identities and POS materials were created for the Signature Angus Beef and Signature Choice Angus Beef using bold color palettes, easy to read typography, and styled beef photography. Included in the POS materials were danglers, sign toppers, posters, hat design, rail strips, labels and case...

Read More

  Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide: Working cooperatively with another Portland agency, Kobalt developed this comprehensive 28-page brand book as a resource guide, including 15 package and apparel designs with supplementary style guide protocols.  International distribution of this brand book to third-party vendors ensures that package and manufacturing developers have the creative...

Read More

Banfield Pet Hospitals – Brand Identity: For over a decade we helped Banfield grow into the world’s largest veterinary practice.  In addition to creating their identity system, we also developed a large, 82-page brand book.  A resource used as both an educational tool for Banfield’s 6,000+ employees, and a design reference for their 700+ individual hospitals on small, locally produced communication...

Read More