Branding


IGA  – Hometown Fresh!: One of three campaigns to position the IGA Market Fresh stores further as Hometown Proud, Hometown Fresh was created as a promise to offer the freshest, local and in-season products to the consumer.  Danglers, panel signs, stickers, and a theatre sign were used to support the messaging. Kobalt created this trio of campaigns concept to...

Read More

Livin’ Local – “Upscale” Campaign: Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local.  An ongoing, growing campaign program ensures adaptability and relevance.  The branding developed for this is one of two executional creative directions within the same program, targeted for “upscale” retailer formats to build brand loyalty and sustainability locally...

Read More

  Signature Angus Beef: For Unified Grocers we created a two tier beef program for its Angus and Choice Angus lines marketed to supplement independent retailers meat case/brand...

Read More

IGA  – Hometown Fresh!: One of three campaigns to position the IGA Market Fresh stores further as Hometown Proud, Hometown Fresh was created as a promise to offer the freshest, local and in-season products to the consumer.  Danglers, panel signs, stickers, and a theatre sign were used to support the messaging. Kobalt created this trio of campaigns concept to...

Read More

Livin’ Local – “Upscale” Campaign: Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local.  An ongoing, growing campaign program ensures adaptability and relevance.  The branding developed for this is one of two executional creative directions within the same program, targeted for “upscale” retailer formats to build brand loyalty and sustainability locally...

Read More

  Signature Angus Beef: For Unified Grocers we created a two tier beef program for its Angus and Choice Angus lines marketed to supplement independent retailers meat case/brand...

Read More