Grocery


Red Apple Markets – Lobster Drop : Red Apple Markets asked that we create a look for their periodic Lobster Drop event to be used predominately in their print ad. Using illustrated parachuting lobsters created a sense of urgency (and fun) for the events. Other print and collateral was created for select stores including ROPs, posters, danglers and ADVO inserts. Kobalt also created  similar illustrations to support the other seafood...

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Hood Canal IGA – Grand Opening: The first of several IGA Market Fresh stores to open, Kobalt was faced with the challenge of creating a template that each grand opening could adapt to their product selection and events.  A custom logo identity was created to serve as a headline for the print materials. Banners, theatre signs, postcards, ROPs and other various collateral were tailored to support each separate...

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Metropolitan Market – Postcard Series: This series of six direct mail postcards were developed to complement the same creative direction as their grand opening—incorporating the brand color palette for each different week.  The use of iconic food graphics created a clean, balanced look that featured a larger “free” center item.  The featured item for each is unique to Metropolitan Market stores, and were art directed and shot in...

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Livin’ Local – “Upscale” Campaign: Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local.  An ongoing, growing campaign program ensures adaptability and relevance.  The branding developed for this is one of two executional creative directions within the same program, targeted for “upscale” retailer formats to build brand loyalty and sustainability locally...

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Ready Chef Go!: A chef with both the chops and speed to deliver excellent prepared entrees for grocery shoppers on-the-go made for a winning combination with the consumers.  Recognition as a runner up was also won from the Creative Choice Awards for...

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  Signature Angus Beef: For Unified Grocers we created a two tier beef program for its Angus and Choice Angus lines marketed to supplement independent retailers meat case/brand...

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Red Apple Markets – Lobster Drop : Red Apple Markets asked that we create a look for their periodic Lobster Drop event to be used predominately in their print ad. Using illustrated parachuting lobsters created a sense of urgency (and fun) for the events. Other print and collateral was created for select stores including ROPs, posters, danglers and ADVO inserts. Kobalt also created  similar illustrations to support the other seafood...

Read More

Hood Canal IGA – Grand Opening: The first of several IGA Market Fresh stores to open, Kobalt was faced with the challenge of creating a template that each grand opening could adapt to their product selection and events.  A custom logo identity was created to serve as a headline for the print materials. Banners, theatre signs, postcards, ROPs and other various collateral were tailored to support each separate...

Read More

Metropolitan Market – Postcard Series: This series of six direct mail postcards were developed to complement the same creative direction as their grand opening—incorporating the brand color palette for each different week.  The use of iconic food graphics created a clean, balanced look that featured a larger “free” center item.  The featured item for each is unique to Metropolitan Market stores, and were art directed and shot in...

Read More

Livin’ Local – “Upscale” Campaign: Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local.  An ongoing, growing campaign program ensures adaptability and relevance.  The branding developed for this is one of two executional creative directions within the same program, targeted for “upscale” retailer formats to build brand loyalty and sustainability locally...

Read More

Ready Chef Go!: A chef with both the chops and speed to deliver excellent prepared entrees for grocery shoppers on-the-go made for a winning combination with the consumers.  Recognition as a runner up was also won from the Creative Choice Awards for...

Read More

  Signature Angus Beef: For Unified Grocers we created a two tier beef program for its Angus and Choice Angus lines marketed to supplement independent retailers meat case/brand...

Read More