Red Apple Markets – Lobster Drop :
Red Apple Markets asked that we create a look for their periodic Lobster Drop event to be used predominately in their print ad. Using illustrated parachuting lobsters created a sense of urgency (and fun) for the events. Other print and collateral was created for select stores including ROPs, posters, danglers and ADVO inserts. Kobalt also created similar illustrations to support the other seafood events.