DIRECT MAIL
Metropolitan Market


Metropolitan Market

Metropolitan Market – Postcard Series:

This series of six direct mail postcards were developed to complement the same creative direction as their grand opening—incorporating the brand color palette for each different week.  The use of iconic food graphics created a clean, balanced look that featured a larger “free” center item.  The featured item for each is unique to Metropolitan Market stores, and were art directed and shot in Kobalt’s in-house photo studio.