Branding

Branding, at least the way we practice it, means using every possible opportunity to create a good impression with your audience.  It’s the cumulative effect of every newspaper ad, radio spot, store display, event, packaging, word-of-mouth and more–to define who you are and what makes you different.  So how do you make every project fresh, but keep them all integrated in the same family? Yep, branding.

Branding, at least the way we practice it, means using every possible opportunity to create a good impression with your audience.  It’s the cumulative effect of every newspaper ad, radio spot, store display, event, packaging, word-of-mouth and more–to define who you are and what makes you different.  So how do you make every project fresh, but keep them all integrated in the same family? Yep, branding.

Ray’s Food Place – ROP newspaper advertising:

One of our design concepts during a creative review involved the development of…

Ready Chef Go! Branding:

Developed to highlight easy prepared entrees, the name Ready Chef Go was conceived…

Ray’s Food Place – ROP newspaper advertising:

One of our design concepts during a creative review involved the development of…

Ready Chef Go! Branding:

Developed to highlight easy prepared entrees, the name Ready Chef Go was conceived…

Unified Grocers – Signature Angus Beef

The Signature identity was developed to be used as the parent brand for a multi-tiered beef program..

Oregon’s Wild Harvest:

Concept Boards

Unified Grocers – Signature Angus Beef

The Signature identity was developed to be used as the parent brand for a multi-tiered beef program..

Oregon’s Wild Harvest:

Concept Boards

Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide:

Kobalt developed this comprehensive 28-page brand book as a resource guide, including …

Banfield Pet Hospitals – Brand Identity:

In addition to Kobalt creating Banfield’s identity system, we also developed a large…

Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide:

Kobalt developed this comprehensive 28-page brand book as a resource guide, including …

Banfield Pet Hospitals – Brand Identity:

In addition to Kobalt creating Banfield’s identity system, we also developed a large…

IGA – Hometown:

Campaign identities created as 1) a promise to offer fresh, local and in season products, 2) a promise…

Livin’ Local:

This brand loyalty program’s two creative directions for “conventional” and “upscale” store formats…

IGA – Hometown:

Campaign identities created as 1) a promise to offer fresh, local and in season products, 2) a promise…

Livin’ Local:

This brand loyalty program’s two creative directions for “conventional” and “upscale” store formats…

Signature Angus Beef:

For Unified Grocers, we created a two-tier beef program for its Angus and Choice Angus lines marketed…

Signature Angus Beef:

For Unified Grocers, we created a two-tier beef program for its Angus and Choice Angus lines marketed…