Our Philosophy

The Bond: This is the critical junction between two distinctly different and equally important elements. Creativity meets common sense. And the whole is greater than the sum of their parts.

Design: Good visual communication requires more than a computer and a degree in art history. At Kobalt, each design project is an opportunity to extend and enhance your brand. Other factors include: readability, budgets, deadlines, and the like.

Inspiration: Behind every memorable and successful marketing campaign, there’s a big idea. These flickers of inspiration are not the exclusive domain of artists and visionaries. But they do demand some patience, persistence, and the ability to recognize genius when it finally hits you.

Writing: Articulating your concept in words can sometimes be a challenge. After all, it’s not always what you say, but often how you say it. Fortunately, with a good writer on your team, words can be your friend. Yes, people still read copy. You just have to make it worth their while.

Production: This is the critical stage where creative concepts are brought to life. With extensive backgrounds in both print and web production, Kobalt executes creative ideas with precision and cost-efficiency. When it comes to production, we dwell in the details.

Synergy: We realize that it’s impossible to specialize in everything. Which is why we have incredibly valuable strategic partnerships. From printing and direct mail, to a talented pool of artists that we can use whenever necessary. We may not all work under the same roof, but that just means there’s less overhead.

Business IQ: Here’s something you don’t find every day: Artists with a background in running a successful business. Sure, our designers get excited about creating aesthetically-enhanced works of art. But we also have the good business sense to focus on things like customer service, fiscal responsibility, and accountability.

Strategy: It’s the foundation of your home. Or here’s another metaphor: Your roadmap to success. However, you want to think of it, this critical step in every project cannot be overlooked or underestimated. Because if your blueprint
doesn’t make sense, then… well, you get the idea.

ROI: Let’s be frank here. When you hire Kobalt, we realize that you’re making an investment. This is why we’re always mindful about working within your budget – and creating materials that will achieve your desired response. You pay us to deliver results, and that’s exactly what we intend to do.