Projects

Red Apple Markets - Lobster Drop

Red Apple Markets – Lobster Drop:

Red Apple Markets asked that we create a look for their periodic Lobster Drop event to be used predominately in their print ad. Using illustrated parachuting lobsters created a sense of urgency (and fun) for the events. Other print and collateral were created for select stores including ROPs, posters, danglers and ADVO inserts. Kobalt also created similar illustrations to support other seafood events.

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Red Apple Markets - Lobster Drop

Red Apple Markets – Lobster Drop:

Red Apple Markets asked that we create a look for their periodic Lobster Drop event to be used predominately in their print ad. Using illustrated parachuting lobsters created a sense of urgency (and fun) for the events. Other print and collateral were created for select stores including ROPs, posters, danglers and ADVO inserts. Kobalt also created similar illustrations to support other seafood events.

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Hood Canal Grand Opening

Hood Canal IGA – Grand Opening:

The first of several IGA Market Fresh stores to open, Kobalt was faced with the challenge of creating a template that each grand opening could adapt to their product selection and events. A custom logo identity was created to serve as a headline for the print materials. Banners, theatre signs, postcards, ROPs and other various collateral were tailored to support each separate opening.

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Hood Canal Grand Opening

Hood Canal IGA – Grand Opening:

The first of several IGA Market Fresh stores to open, Kobalt was faced with the challenge of creating a template that each grand opening could adapt to their product selection and events. A custom logo identity was created to serve as a headline for the print materials. Banners, theatre signs, postcards, ROPs and other various collateral were tailored to support each separate opening.

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Metropolitan Market Postcard Series

Metropolitan Market – Postcard Series:

This series of six direct mail postcards were developed to complement the same creative direction as their grand opening—incorporating the brand color palette for each different week. The use of iconic food graphics created a clean, balanced look that featured a larger “free” center item. The featured item for each is unique to Metropolitan Market stores, and were art directed and shot in Kobalt’s in-house photo studio.

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Metropolitan Market Postcard Series

Metropolitan Market – Postcard Series:

This series of six direct mail postcards were developed to complement the same creative direction as their grand opening—incorporating the brand color palette for each different week. The use of iconic food graphics created a clean, balanced look that featured a larger “free” center item. The featured item for each is unique to Metropolitan Market stores, and were art directed and shot in Kobalt’s in-house photo studio.

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City of Portland Planning Primer

City of Portland, Bureau of Planning and Sustainability – Portland Plan Primer:

This 56-page awareness publication educated the city’s residents on its future growth goals. As the developmental process of the Portland Plan spans five years, for this early stage (year two) the creative needed to feel like a work-in-progress. Solution: a crafty, scrapbook journal.

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City of Portland Planning Primer

City of Portland, Bureau of Planning and Sustainability – Portland Plan Primer:

This 56-page awareness publication educated the city’s residents on its future growth goals. As the developmental process of the Portland Plan spans five years, for this early stage (year two) the creative needed to feel like a work-in-progress. Solution: a crafty, scrapbook journal.

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Various Grocery Circulars

Grocery Circulars:

For many years now, Kobalt has provided exceptional support for Unified Grocers and their member retailers. Standard, tabloid, ribbi, dink, spadia, pop-out and overwrap are just some of the formats we develop designs for on a regular basis. As important as making each ad look visually engaging and read well, paramount attention is required for all of its inherent details. Our team thrives in the details—and publications such as these demands that we do. Thousands of details, accurately accounted for, each and every week, with strategic creative to boot.

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Various Grocery Circulars

Grocery Circulars:

For many years now, Kobalt has provided exceptional support for Unified Grocers and their member retailers. Standard, tabloid, ribbi, dink, spadia, pop-out and overwrap are just some of the formats we develop designs for on a regular basis. As important as making each ad look visually engaging and read well, paramount attention is required for all of its inherent details. Our team thrives in the details—and publications such as these demands that we do. Thousands of details, accurately accounted for, each and every week, with strategic creative to boot.

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IGA Hometown Fresh Products Series

IGA – Hometown:

Campaign identities created as 1) a promise to offer fresh, local and in season products, 2) a promise to offer helpful, energetic and friendly staff, and 3) to generate awareness, support and involvement with heroes within neighborhood communities.

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IGA Hometown Fresh Products Series

IGA – Hometown:

Campaign identities created as 1) a promise to offer fresh, local and in season products, 2) a promise to offer helpful, energetic and friendly staff, and 3) to generate awareness, support and involvement with heroes within neighborhood communities.

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Livin' Local Branding

Livin’ Local:

Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local. This brand loyalty program’s two creative directions for “conventional” and “upscale” store formats promotes sustainability locally through print and point-of-sale advertising on key grocery items and community-driven awareness initiatives.

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Livin' Local Branding

Livin’ Local:

Local, independent grocers enjoying the benefits of buying local, and inviting communities to enjoy the same—that’s Livin’ Local. This brand loyalty program’s two creative directions for “conventional” and “upscale” store formats promotes sustainability locally through print and point-of-sale advertising on key grocery items and community-driven awareness initiatives.

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Vermillion Wine Bar Identity Project

Vermillion Wine Bar:

As a wine bar inside of one of the premier art galleries in Portland, the identity needed to be tastefully designed with a clean, uncluttered presentation—especially in the context of the gallery venue.

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Vermillion Wine Bar Identity Project

Vermillion Wine Bar:

As a wine bar inside of one of the premier art galleries in Portland, the identity needed to be tastefully designed with a clean, uncluttered presentation—especially in the context of the gallery venue.

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Signature Angus Beef Program

Unified Grocers – Signature Angus Beef:

The Signature identity was developed to be used as the parent brand for a multi-tiered beef program. Identities and POS materials were created for the Signature Angus Beef and Signature Choice Angus Beef using bold color palettes, easy to read typography, and styled beef photography. Included in the POS materials were danglers, sign toppers, posters, hat design, rail strips, labels and case dividers.

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Signature Angus Beef Program

Unified Grocers – Signature Angus Beef:

The Signature identity was developed to be used as the parent brand for a multi-tiered beef program. Identities and POS materials were created for the Signature Angus Beef and Signature Choice Angus Beef using bold color palettes, easy to read typography, and styled beef photography. Included in the POS materials were danglers, sign toppers, posters, hat design, rail strips, labels and case dividers.

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Au Salon Portland Logo Development

Au Salon:

The playful use of typography proved iconic for this NW 23rd (Portland) full-service salon.

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Au Salon Portland Logo Development

Au Salon:

The playful use of typography proved iconic for this NW 23rd (Portland) full-service salon.

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Macy's Branding Project for Employees

Macy’s:

Developed for Macy’s sales associates, both marks will be applied to multiple internal corporate communication pieces for branding and education purposes.

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Macy's Branding Project for Employees

Macy’s:

Developed for Macy’s sales associates, both marks will be applied to multiple internal corporate communication pieces for branding and education purposes.

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Ready Chef Go! Prepared Food Identity Project

Ready Chef Go!:

A chef with both the chops and speed to deliver excellent prepared entrees for grocery shoppers on-the-go made for a winning combination with the consumers. Recognition as a runner up was also won from the Creative Choice Awards for merchandising.

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Ready Chef Go! Prepared Food Identity Project

Ready Chef Go!:

A chef with both the chops and speed to deliver excellent prepared entrees for grocery shoppers on-the-go made for a winning combination with the consumers. Recognition as a runner up was also won from the Creative Choice Awards for merchandising.

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Nature's Range Beef Branding

Nature’s Range Beef:

This beef program represents several grades of beef. The name Nature’s Range was chosen to connote a natural and comforting feeling, so we created the iconic red barn with silo to communicate a simple lifestyle.

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Nature's Range Beef Branding

Nature’s Range Beef:

This beef program represents several grades of beef. The name Nature’s Range was chosen to connote a natural and comforting feeling, so we created the iconic red barn with silo to communicate a simple lifestyle.

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Rays Food Place Grocery Circular

Ray’s Food Place – ROP newspaper advertising:

One of our design concepts during a creative review involved the development of copywriting and a more stylized design to help “sell the flavor” for ad features. This concept was adopted for some of their more specialty ROP communications.

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Rays Food Place Grocery Circular

Ray’s Food Place – ROP newspaper advertising:

One of our design concepts during a creative review involved the development of copywriting and a more stylized design to help “sell the flavor” for ad features. This concept was adopted for some of their more specialty ROP communications.

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Oregon's Wild Harvest Concept Boards

Oregon’s Wild Harvest:

Concept Boards.

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Oregon's Wild Harvest Concept Boards

Oregon’s Wild Harvest:

Concept Boards.

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Joe's Sports Packaging and Branding

Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide:

Working cooperatively with another Portland agency, Kobalt developed this comprehensive 28-page brand book as a resource guide, including 15 package and apparel designs with supplementary style guide protocols. International distribution of this brand book to third-party vendors ensures that package and manufacturing developers have the creative resource necessary for executing to the brand’s standards correctly.

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Joe's Sports Packaging and Branding

Joe’s Sports, Outdoor & More – Packaging & Brand Book Resource Guide:

Working cooperatively with another Portland agency, Kobalt developed this comprehensive 28-page brand book as a resource guide, including 15 package and apparel designs with supplementary style guide protocols. International distribution of this brand book to third-party vendors ensures that package and manufacturing developers have the creative resource necessary for executing to the brand’s standards correctly.

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Banfield Pets Branding Series

Banfield Pet Hospitals – Brand Identity:

For over a decade we helped Banfield grow into the world’s largest veterinary practice. In addition to creating their identity system, we also developed a large, 82-page brand book. A resource used as both an educational tool for Banfield’s 6,000+ employees, and a design reference for their 700+ individual hospitals on small, locally produced communication pieces.

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Banfield Pets Branding Series

Banfield Pet Hospitals – Brand Identity:

For over a decade we helped Banfield grow into the world’s largest veterinary practice. In addition to creating their identity system, we also developed a large, 82-page brand book. A resource used as both an educational tool for Banfield’s 6,000+ employees, and a design reference for their 700+ individual hospitals on small, locally produced communication pieces.

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Banfield Pets Postcard

Banfield Pet Hospitals – Postcard Series:

In addition to creating their identity system, we also developed a large, 82-page brand book, we produced a postcard series as a communication piece to local communities.

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Banfield Pets Postcard

Banfield Pet Hospitals – Postcard Series:

In addition to creating their identity system, we also developed a large, 82-page brand book, we produced a postcard series as a communication piece to local communities.

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